CHINESE
PEOPLE & CULTURES
Explained
ABOUT
ARNOLD MA
Arnold Ma is a speaker, a writer, a podcast host, and the founder of Qumin, Europe's first Chinese digital creative agency.
The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese audience behaviours’.
But over a steamed bun in Camden Town, he’ll tell you that his bigger purpose in life is to ‘Open The World To China’. And his belief is that only Digital can make that happen quickly.
Arnold also started the grassroots movement #EveryAsianVoice. You’ll find him on LinkedIn, Twitter, WeChat, Instagram, Dao Insights, and 9gag. He still wears flip-flops to work.
KEYNOTE TOPICS
Going back to the source: People & Cultures
THE 3RD GENERATION OF SOCIAL MEDIA
From China
Did you know that we're currently experiencing what I like to call the 3rd Generation of Social Media?
They used to say that "content is king", but it has never been more important than during this generation.
Social OS and AI content feeds have started to take over from the networks we were used to. We're seeing the birth of creators over influencers.
Let me tell you all about it these shifts and where they came from...
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